Here’s Why ZMA is the Health Supplement That You Need

fitness industry

With the development of the health and fitness industry, more fitness supplements are coming out each year. Consumers are now focusing on the type of add-on they take, the benefits they expect and any side effects they might experience. It is advisable that you have sufficient knowledge of what you are purchasing even before you start using the supplement. At times, customers become confused on what is best for them and their fitness program.
A popular supplement that is well known for its excellent benefits is ZMA. If you are avid health watcher, then you probably have heard of its advantages in meeting the zinc and magnesium body requirements. Zinc Monomethionine Aspartate is a natural supplement that comprises of zinc, magnesium and vitamin B6 that help the body in muscle recovery. The supplement is popular with athletes and body-builders because of its capability to improve testosterone levels while also increasing lean muscle mass. However, before I divulge more, here are other benefits I would like to bring to your attention.
i. Immune booster
As a dietary supplement, ZMA can boost your immune system to work in harmony and protect the body from illness. The healthy combination of zinc ensures there is an adequate dose of the element on a regular basis. Whenever there is depletion of zinc in your body, you are bound to get sick from common illnesses. A prescribed ZMA tablet will keep the disease at bay.
ii. Builds strength
If you work-out regularly, then the ZMA supplement is best for you from time to time. This is something regular gym users use for a good reason. Accompanying your workout with ZMA gets your testosterone levels up, to enable you to manufacture, repair and maintain your muscle tissue. Research conducted has shown the supplement is capable of decreasing muscle cramps while increasing workout strength and muscle gains in athletes by more than twice. More and more sports people and body-building enthusiasts are now taking ZMA as a regular part of their supplementation.
iii. Sleep aid
Another advantage often overlooked is the supplement’s ability to help one fall and stay asleep. ZMA acts like a natural sedative to the body by helping the muscles relax and heal. Lack of quality sleep can have a damaging impact on the growth and recovery of your muscles. A little under one-hour before bedtime and two after your meal is the perfect timing to take a ZMA tablet as it improves the overall REM sleep time. A good quality sleep will leave you with enough energy for the next day.
iv. Fight catabolism
For anyone looking to build muscles, having a body that goes into the catabolic state is a fear that you may tend to avoid at all costs. ZMA improves the body’s protein synthesis process, and you won’t need to break down your hard earned muscles to get energy. An excellent protein synthesis state will leave your body in a muscle building state known as the anabolic state. The supplement does this by increasing the anabolic hormone levels significantly to reduce the oxidative stress in the muscles thus allowing more muscle building.
A Final Thought:

Whereas countless online health stores sell ZMA, it is advisable you first compare prices and quantities before making your purchasing decision to help save time and money. Do enough research on the quality of the vendor to ensure the supplement meets the required quality criteria. However, before you get involved in the world of fitness supplements, make sure the use of any supplement is the right one for you. Read more and seek advice from professionals and other users to understand the pros and cons of using this particular supplement. 

Coupon Marketing – Customer Acquisition and Customer Retainment

Coupon Marketing

Business owners and marketers are often caught between customer loyalty and customer retainment. Retainment, according to, is the process of keeping something in possession, or keeping someone engaged. When you keep a customer that in your business and having them come back for more, instead of going to your competition, this is an example of retainment.

One recent by SheerID study sought to find out how companies offer discount coupons before the holiday season. In particular, the study aimed to examine the impact of discounts on both customer retainment and customer acquisition. Some of the findings of the study which involved 76 companies include the following;

  •  It emerged that up to 84% of companies are planning to offer discount coupons before this year’s holiday season, mostly via social media marketing channels, such as Facebook, Instagram and YouTube.
  • 75% of companies in the U.S sacrifice margins to offer customers exclusive discount vouchers.
  • Among the companies involved in the survey, 64% were already offering or had plans to start offering exclusive discounts to their customers.  
  • Discount coupons and promotions are critical to many customer loyalty programs.
  • 63% of these companies said they offer promotions throughout the year with 68% of their promotions being online, 39% being in-store promotions, and another 37% offered on mobile devices. 
  • Customers are increasingly shopping for discounts. This being the case and in an attempt to stop their customers from going elsewhere, business owners are more willing than ever to sacrifice margins to win customers.

The above findings do not seem to cause any surprise to many stakeholders in the online retail industry. In fact, they confirm a few facts as far as coupon marketing is involved.

What is discount fraud in coupon marketing?

Discount fraud in coupon marketing is when merchants offer discount codes that apply only to a particular demographic, i.e. students, and customers provide false information about themselves in order to qualify for the offer, i.e. people pretend to be students.

Data from the findings indicate that in a bid to minimize discount fraud, businesses use email and passwords to verify customers. These verification methods are still highly vulnerable to fraud. For instance, an existing customer may use a different email address or a fake name to redeem a discount offer that is exclusive to new customers.

Also, the survey realized that a majority of companies that are not offering any exclusive promotions are doing so for two reasons. Firstly, these companies lack the necessary IT resources needed to track and monitor the offers, and secondly, there is the risk of unqualified individuals redeeming the discount offers (discount fraud). These companies, however, admit that if they knew that only qualified individuals would receive the discounts, then they would more likely offer exclusive discounts.

Loyalty programs is the best answer to discount fraud

Two opinions immerge on how to deal with discount fraud from the results of SheerID’s survey:
“On the one hand a business can focus on investing in sophisticated technology to verify new customers and ensure that certain coupons go out only to new prospects. Though they may achieve to offer coupons to qualified leads only, they will cause anger and resentment to their existing customers”.

“On the other hand”, claims Alex Papaconstantinou of UK voucher site WikiGains,“I have seen that if companies focus on building relationships using customer loyalty schemes, and make their offers available to all, without discriminating between demographics then discount fraud will not happen”. 

Unknown Facts About Forex Market Structure

Forex Market Structure

How to Choose Forex Market Structure

The stock exchange is a monopolistic place to be in, and there’s actually only a single entity. By its very nature, it tends to be very monopolistic. You wish to examine what the stock exchange is about, and so as to compare it to the Forex market, you must determine what the stock exchange actually looks like or the way that it is running.

When you’re in a decentralized market, then you own a lot of alternatives to select from. It’s an unregulated market, meaning there is no trade commission overseeing transactions and there aren’t any restrictions on trade. If, as an example, the currency market is full of sellers from whom the specialists must buy but no prospective buyers are on the opposing side, the specialist is going to be made to purchase from the sellers or be in a scenario where they can’t sell a commodity that’s being sold off and falling in value. A significant part the currency market comes from the financial activities of organizations seeking foreign exchange to cover goods or solutions. It is the most liquid financial market in the world. Consequently, it was relatively static.

The Battle Over Forex Market Structure and How to Win It

Currency carry trade denotes the action of borrowing one currency which has a very low rate of interest so as to obtain another with a greater rate of interest. In the School of Pipsology, when it regards the particular approach to trade currencies, will be primarily discussing the spot forex marketplace. If you wish to sell your currencies, then you simply have to visit your bank and create the transaction. In place of actively participating in the industry purchasing and selling their currency, central banks instead utilize verbal intervention to influence the worth of their currency.

Forex Market Structure: the Ultimate Convenience!

If you are ready to put in the effort to comprehend and learn the complexities of this current market then the results will follow. It builds on the industry structure and doesn’t require any trading indicator. Knowing the forex market structure provides you an idea on the way in which the forex market trading works.

There are always likely to be differences between quotes based on who’s making that marketplace. Always keep in mind that the forex market is an enormous market. It is a decentralized area, and the people in the market can be categorized through a series of ladders. It’s no central market that would set the cost into one for particular currency pairs at any certain time at different currency dealers. There’s no unified or centrally cleared market for a lot of trades, and there’s very little cross-border regulation.

The Lost Secret of Forex Market Structure

Since it’s a centralized market, there is specialist which goes in between that may control the prices on the market. It has gotten so extended that nowadays there are zero reasons to negotiate in the parallel industry. Different financial markets have various behaviors. In regard to the volume of trading, it’s unquestionably the greatest market on the planet.