What You Need to Know about Ad Exchange and its Benefits

Ad Exchange and its Benefits

If you are familiar with digital marketing then you must have come across the word ‘ad exchange’ in your daily coffee conversations. Just like how a marketplace is a platform that brings together buyers and sellers, similarly, ad exchange is a marketplace for online advertisements.

To elaborate further, an ad exchange is a virtual market where publishers and advertisers are brought together on the same platform, to interact and participate in online display advertising from a list of participating sites. An ad exchange enables buying of high-volume, low-price inventory, that too in real time.

This exchange of online ads is carried out in a competitive auction-based manner where publishers place their unsold ad inventory and buyers can bid on this inventory through an automated interface. A publisher that owns the ad exchange site requests for ads to be placed.

The greatest advantage of ad exchange is that it eliminates redundant middlemen which in this case are ad networks, from the entire ad buying and selling process. It connects the two parties—advertisers and publishers, directly, enhance transparency and most importantly, it controls costs from shooting through the roof as the entire process is controlled through an automated bidding system.

An ad exchange is advantageous not just big companies but also for an average website owner who wants to earn additional income through giving space on his websites for online advertisements. With ad exchanges in place, he no longer needs to pitch for ads, build its own clientele, and do the maths to come up with monetization figures that make business sense, or even pay a cut to middlemen in the process.  With ad exchanges, half is job is done. All one needs to do is enrol in an ad exchange.

You are thus not only saved from finding and managing advertisers, but you are in fact able to maintain a steady stream of income to cover your operational costs and even some more. With ad exchanges, small time website owners can turn their business into hugely profitable models by getting ads placed on their websites.

Ad exchanges want that the ads that are placed on any website should perform. This means they have built-in algorithms to ensure that the ads are of high quality, well targeted and relevant to website visitors, so that more and more clicks are generated. Through ad exchanges you can connect to a large number of advertisers. Ad exchanges enable you to connect to global traffic. These exchanges will have a wide array of ads, and thus can align varied mix of advertisements on your site. This in turn ensures higher click-through rate for the ads placed in your website, leading to more revenue through ads.

Ad exchanges work great for the average website owner because on doesn’t need selling skills. With ad exchanges in place, you don’t need to bargain and negotiate with advertisers. The ads are placed on the website through an automated network, and at a non-negotiable fixed price.

Transparency is another major advantage. Ad exchanges enables advertisers a complete view of where their ads would be featured or the pages that are currently running in. This lets the advertisers give a view of potential ad performance, and get know exactly what is working and what needs to be changed.  Some ad exchanges take transparency to a whole new level by allowing advertisers to see their competitors’ bids.

Another significant advantage of using AdServer Solutions is that your operations are rendered cheap. Inventory on ad exchanges can be purchased for very low CPMs, often below $0.50. Even banners with a low click rate can deliver a very low cost per click.

In a nutshell, ad exchanges enable seamless interaction and collaboration between publishers and advertisers, leveraging technology. It cuts down unnecessary operational costs and allows publishers to get the best price for their ad space and lets advertisers target relevant users.

Small Business Marketing Tricks for Local Business Owner

Small Business Marketing Tricks

A lot has actually changed in the world of digital marketing. People usually search on Google when they look for something. Smartphones and tablets are out the moment you think of searching for something on Google. Are you running your small business? If yes, you will be able to make benefit online for your business. The advantage is that you can use this resource absolutely for free when you set up a physical business.

Google Places 

With Google Places, you can advertise and promote your local business for free in search engines. As such, when someone finds a local business, your results will appear on top for different searches. This is an effective yet profitable marketing strategy you should include in your SEO business. Experts at digital marketing agencies in Bristol suggest that Google Places allows you to list local businesses so that Google sends confirmation postcard with verification code. After you validate your business listing with the code, Google knows you stay at the given address or run your business from there.

This is a matter of surprise for small businesses that operate from a specific location. Thus, if you are still not listed on it, you are actually missing out a lot on your business. Besides, your competitors might use it that denotes they can win over your prospective clients. Conduct quick search on Google and you will reach the set up procedure for using Google Places.

Bing Places

Bing provides similar listing on search engines. You need to add your details on this online platform and verify your business listing after getting verification code. Once you create your listing, it is necessary to list your business for a specific category, or say two. Check out the present categories and search for the ones that will best fit your specific business. Thus, by getting listed in at least more than one category, you will be able to make benefit from various searches within your locality.

Other business listings

Yahoo and Yell offer business listings for free. Doing Google search for local directories and listings will help you get several websites that provide free business listings within your locality. Additional links to your site can create a difference in the ranking factor even if the link fails to generate more business.

Blogging

Blogging is actually a great way to help your business gain better online visibility in a cost-effective way. However, you might not have the time or preference for starting a blog. You may get effective results by targeting specific keywords in your business or writing engaging content and sharing it on social media sites.

Keyword research

Google’s keyword planner allows you to search for terms that are already hitting the search engines. By searching for long tailed keywords and writing quality content, you improve your chance of getting listed in search engines. If you find unused keywords are bringing more customers for your business, use them to write articles as this will help you get more customers for free for several years.

Apart from the ones discussed above, pay per click advertising can help your business attain greater success. Start by investing small amount of money and get in-depth knowledge on how you can create ads with relevant keywords. However, paid advertising can be of huge profit once you start your campaign that helps increase your budget and thus, pay for new clients.