Business owners and marketers are often caught between customer loyalty and customer retainment. Retainment, according to YourDictionary.com, is the process of keeping something in possession, or keeping someone engaged. When you keep a customer that in your business and having them come back for more, instead of going to your competition, this is an example of retainment.
One recent by SheerID study sought to find out how companies offer discount coupons before the holiday season. In particular, the study aimed to examine the impact of discounts on both customer retainment and customer acquisition. Some of the findings of the study which involved 76 companies include the following;
- It emerged that up to 84% of companies are planning to offer discount coupons before this year’s holiday season, mostly via social media marketing channels, such as Facebook, Instagram and YouTube.
- 75% of companies in the U.S sacrifice margins to offer customers exclusive discount vouchers.
- Among the companies involved in the survey, 64% were already offering or had plans to start offering exclusive discounts to their customers.
- Discount coupons and promotions are critical to many customer loyalty programs.
- 63% of these companies said they offer promotions throughout the year with 68% of their promotions being online, 39% being in-store promotions, and another 37% offered on mobile devices.
- Customers are increasingly shopping for discounts. This being the case and in an attempt to stop their customers from going elsewhere, business owners are more willing than ever to sacrifice margins to win customers.
The above findings do not seem to cause any surprise to many stakeholders in the online retail industry. In fact, they confirm a few facts as far as coupon marketing is involved.
What is discount fraud in coupon marketing?
Data from the findings indicate that in a bid to minimize discount fraud, businesses use email and passwords to verify customers. These verification methods are still highly vulnerable to fraud. For instance, an existing customer may use a different email address or a fake name to redeem a discount offer that is exclusive to new customers.
Also, the survey realized that a majority of companies that are not offering any exclusive promotions are doing so for two reasons. Firstly, these companies lack the necessary IT resources needed to track and monitor the offers, and secondly, there is the risk of unqualified individuals redeeming the discount offers (discount fraud). These companies, however, admit that if they knew that only qualified individuals would receive the discounts, then they would more likely offer exclusive discounts.
Loyalty programs is the best answer to discount fraud
Many companies are struggling to get new customers and fail to create a brand. The main reason for this is their marketing strategy. They think that local marketing campaigns are the key to success. But this is the wrong way to go in the 21st century. The game is heading to social media marketing. Let me tell you why:
Social media is the best place to document your work, offer coupons and overall build a community. I like to call it a “tribe”. If you are keen on reaching thousands of people you have to focus a lot on being remarkable. “Viral cycle time” is the time spent, until someone tells a friend about your business. You have to try to minimize this time as much as possible. And you can do this with the help of social media:
Especially Instagram is a potent way to connect to your fans. I talk about this in my Udemy Course about how to organically grow a following on instagram. You need to engage with your fans. It´s really important to stay in contact to your customers. You can do this by actively posting pictures/ videos, posting on your story or even live-streaming your action. With this you build true customers that will come back to you. You want to give away free stuff and also do competitions on your page.
But just know that it takes a lot of time and patience to build your instagram account. The competition is big. You must stand out and be patient enough to actually become successful. It also takes a lot of work. I think the most effective work you can do is by direct messaging possible customers. It´s going down in the DMs. If you truly want to become successful you need to spend at least 1-2 hours every day trying to provide value:
Instagram allows you to take a look at the best posts from your location. I want you to search for the city your business is based in and take a look at 9 best posts in your region. I now want you to DM every single one of those people. These people usually have quite a huge following and would be great customers for your business. Now try to provide value by giving them something for free. Your message could look something like this: (example is a local pizza store)
If you come to our “local pizza store” today, you will get a free pizza if you share it on instagram. This is a limited offer only, so make sure to be quick =) Love your page and I really would like to see you today. Greetings “local pizza store”.
Now this is how you get customers. You may have to spend like 5-10 dollars for that free pizza but let me tell you the branding value this person will offer you is worth up to 1000 euros. Imagine the person will post it, friends will see the post and as a result will come to your local business as well. This is such a huge opportunity!
Let me tell you that if you put in smart work on instagram, you will boost your traffic a lot. In this course I will go into detail how you can become an instagram legend by getting more active followers. I strongly focus on getting high engaging followers that like and comment all of your psots. I will also share some more methods and techniques you can use in order to maximize your brands conversion.
I created a Coupon code just for you, that will give you 10$ off the original price (20$) so make sure to use the Code: “5FORYOU” at your checkout!
Do tell us in the remarks if you consider various classifications of tools or administrations that are superior to anything the ones I suggest:
- Keyword examination.
- Content Thoughts.
- External link establishment.
- Connect Expulsion.
- Specialized Search Engine Optimization.
- Keyword Examination Tools: Brian Senior member communicated that “Without keywords, there’s no such variable as Website optimization.” Keywords control program clients to your site, that implies, however, standard your site is, depends extraordinarily on however well you use them.
Free – Ubersuggest
A free keyword recommendation apparatus that uses an assortment of various proposed administrations to make a point by point rundown of keywords for you.
Premium – Term Traveler
Asserting to have the greatest informational collection of any keyword Exploration apparatus, it permits you to extend keyword records, group seek volumes and comprehend your aggressiveness information.
Paid – SEMrush
SEMrush, albeit in fact a premium tool, offers much more bits of knowledge and information utilizing the paid rendition of the product. It permitting you to see the keywords your rivals are positioning for, the presentation page for every keyword likewise the estimation of the keyword (should you be keen on PPC).
- Rankings Tools: Knowing wherever your site by and by positions is furthermore unrealistically critical. It grants you to follow that of your on-line offering ways is working best, the property you to center comparative endeavors over your battles, boosting return on initial capital investment and seeing your movement (ideally) soar through the rooftop.
Try also : Semrush Group Buy
Free tool – Google Search Support
Google’s one of a kind suite of supportive tools to help clients screen the execution of their site. By utilizing the “Look Movement” tab then the “Seek Investigation” tab, it will bring you up a rundown of keywords you’re right now positioning for. Taking after from this, sort by posting post and focus on the keywords that are on page 2 of the query items, with somewhat of a Website design enhancement enchantment, you ought to see them crawl up onto page 1!
Premium – SEMrush
As a premium display SEMrush permits you restricted access to the information, however tinkering with the channels will allow you to reveal somewhat more information. So, it allows you to track any space or keywords from any geological area, finding nearby rivalries and gives you a chance to target distinctive gadgets as well.
Paid – Authority Labs
Expert Labs is a somewhat helpful tool, because of its capacity to track and diagram the keywords for your site. Performing day by day check of the keywords you’ve highlighted, then transforming the discoveries into a week after week report.
- Content Tools: As Bing’s Duane Forrester aforementioned, “all Website design enhancement Positioning signs spin around substance or some likeness thereof” light effect the sensible element has on your site. Thinking of later and bright ideas day in the excursion is amazingly difficult, yet important to remain your site not exclusively significant and intriguing for your gathering of people, however, streamlined for web indexes. The tools underneath are can ideally transform you to seek out new ideas and enhance your present substance.
Free – Outdated Content Discoverer
The chaps over at Greenland Look Showcasing made a particularly useful device in case you’re battling for substance Thoughts. Put in the hunting term you need to rank for, or simply the general theme of content you need to expound on. Put in the date parameters (I tend to think back around 3+ years) and have a perused of some old substance. Check whether you can jazz it up a bit and bring it into current circumstances, then connect with the website admin and check whether they’d be occupied with posting the more up to date form.
Premium – Yoast WordPress Module
This is a great WordPress module to guarantee the substance going on your site is “Website optimization well disposed of.” It deals with somewhat of an activity light flag premise and mostly holds your content in line.
Paid – Buzzsumo
Buzzsumo is essentially a conventional apparatus. It has an unbelievably simple to utilize interface and permits you to rapidly distinguish what substance is functioning admirably around a particular subject as well as highlighting the real influencers.
- Third party referencing Tools: In spite of the fact that Google says we have a tendency to shouldn’t be “external link establishment,” despite everything it stands that Connections are one in all the best Positioning Variables nowadays. Truly, techniques of third party referencing inside the past are extraordinarily cunning, yet in my eyes, any semblance of composing substance on option locales is quite recently accommodating to any or all concerned. In case you’re quick to take away into marginally a considerable measure of information, have a look at our past audit of backlink examination bundle devices.
Free – LinkMiner Module.
Interface Mineworker is the ideal apparatus for the Broken Third party referencing strategy. It’s quick and straightforward to utilize and get it. On the off chance that you need to locate somewhat more about broken third party referencing look at the Broken External link establishment Book of Scriptures.
A significant device for checking whether a site is up to scratch. Both make a fundamentally the same as showing with regards to, demonstrating moment critical Web optimization data about the website you’re as of now on. I utilize both in conjunction with each different as discover you show signs of general improvement feel for the site using both as they take a gander at marginally unique markers.
Paid – BuzzStream
BuzzStream is a device which has many quills in its top. It’s radiant for effort administration, producing/scratching prospects and finding concealed points of interest, for example, contact subtle elements. For all it is a fabulous instrument, ensure you structure your record well, or you will wind up detesting it.
- Connect Expulsion Tools: Interface Evacuation is ideally one thing you may newer must be constrained to experience. Unfortunately, it’s a need for locales that are hit with a punishment from Google’s Penguin algorithmic run the show. It is frequently unfathomably long, however, at last, will animate your site and gives it a fresh out of the plastic new rent of life. Interface Expulsion might be utilized despite the fact that you haven’t been hit with punishment
Free – Disavow tool
At the point when Google’s Deny tools were at last presented, it was bound to happen. It mostly highlights the destinations to Google that you don’t need Connecting to your site. Basic as that.
If you need to peruse somewhat more about this, we did a post about the Repudiate Apparatus
Paid – CognitiveSEO
Subjective is a beast of a tool; it assists with rankings, contender examines, backlink examination, content reviewing and most overwhelmingly Unnatural Connection Location and Connection Expulsion. It truly is an incredible tool, which has a see screen so you can check the locales, before choosing whether to add to a repudiate document or abandon them as a connection. CognitiveSEO then makes a repudiate petition for you, which you can transfer promptly to Google. Employment is done!
- Specialized Search engine optimization tools: Having the capacity to burrow around on the ‘back-end’ of your site, coming to keenness it capacities and any issues with it, could be a critical stride in achieving improvement. The apparatuses beneath should help you in your mission to accomplish this creative ability.
Free – WooRank Module
I’m somewhat bamboozling a tad bit with this one, as actually, it’s a premium item. Nonetheless, I’ve observed it offers enough data to be valuable as it’s free incarnation. It rubs your site and let you know of any wasteful aspects, notwithstanding providing agendas to finish. An extraordinary apparatus to get an outline of your site and rivals.
Premium – Shouting Frog
Shouting Frog is brilliant at scratching a site, much like a web crawler would. It runs it’s lead over all connections and pages of the site offering information on Status Codes, Page Titles, Meta Depictions, Robots Meta Information and put everything into a filterable spreadsheet.
Paid – DeepCrawl
Deepcrawl offers a comparable administration to ScreamingFrog, however, is a great deal simpler to utilize in case you’re new to Specialized Search engine optimization. Rather than the spreadsheet you get from ScreamingFrog, you get it in straightforward visual data as diagrams and graphs. Another credit to it will be its capacity to distinguish content, highlighting any missing titles, copy pages, the length of the substance and a whole lot more. This post could continue for some time because of the extreme measure of elements it has. So here’s somewhat further perusing for you.
A lot has actually changed in the world of digital marketing. People usually search on Google when they look for something. Smartphones and tablets are out the moment you think of searching for something on Google. Are you running your small business? If yes, you will be able to make benefit online for your business. The advantage is that you can use this resource absolutely for free when you set up a physical business.
With Google Places, you can advertise and promote your local business for free in search engines. As such, when someone finds a local business, your results will appear on top for different searches. This is an effective yet profitable marketing strategy you should include in your SEO business. Experts at digital marketing agencies in Bristol suggest that Google Places allows you to list local businesses so that Google sends confirmation postcard with verification code. After you validate your business listing with the code, Google knows you stay at the given address or run your business from there.
This is a matter of surprise for small businesses that operate from a specific location. Thus, if you are still not listed on it, you are actually missing out a lot on your business. Besides, your competitors might use it that denotes they can win over your prospective clients. Conduct quick search on Google and you will reach the set up procedure for using Google Places.
Bing provides similar listing on search engines. You need to add your details on this online platform and verify your business listing after getting verification code. Once you create your listing, it is necessary to list your business for a specific category, or say two. Check out the present categories and search for the ones that will best fit your specific business. Thus, by getting listed in at least more than one category, you will be able to make benefit from various searches within your locality.
Other business listings
Yahoo and Yell offer business listings for free. Doing Google search for local directories and listings will help you get several websites that provide free business listings within your locality. Additional links to your site can create a difference in the ranking factor even if the link fails to generate more business.
Blogging is actually a great way to help your business gain better online visibility in a cost-effective way. However, you might not have the time or preference for starting a blog. You may get effective results by targeting specific keywords in your business or writing engaging content and sharing it on social media sites.
Google’s keyword planner allows you to search for terms that are already hitting the search engines. By searching for long tailed keywords and writing quality content, you improve your chance of getting listed in search engines. If you find unused keywords are bringing more customers for your business, use them to write articles as this will help you get more customers for free for several years.
Apart from the ones discussed above, pay per click advertising can help your business attain greater success. Start by investing small amount of money and get in-depth knowledge on how you can create ads with relevant keywords. However, paid advertising can be of huge profit once you start your campaign that helps increase your budget and thus, pay for new clients.