What You Need to Know about Ad Exchange and its Benefits

Ad Exchange and its Benefits

If you are familiar with digital marketing then you must have come across the word ‘ad exchange’ in your daily coffee conversations. Just like how a marketplace is a platform that brings together buyers and sellers, similarly, ad exchange is a marketplace for online advertisements.

To elaborate further, an ad exchange is a virtual market where publishers and advertisers are brought together on the same platform, to interact and participate in online display advertising from a list of participating sites. An ad exchange enables buying of high-volume, low-price inventory, that too in real time.

This exchange of online ads is carried out in a competitive auction-based manner where publishers place their unsold ad inventory and buyers can bid on this inventory through an automated interface. A publisher that owns the ad exchange site requests for ads to be placed.

The greatest advantage of ad exchange is that it eliminates redundant middlemen which in this case are ad networks, from the entire ad buying and selling process. It connects the two parties—advertisers and publishers, directly, enhance transparency and most importantly, it controls costs from shooting through the roof as the entire process is controlled through an automated bidding system.

An ad exchange is advantageous not just big companies but also for an average website owner who wants to earn additional income through giving space on his websites for online advertisements. With ad exchanges in place, he no longer needs to pitch for ads, build its own clientele, and do the maths to come up with monetization figures that make business sense, or even pay a cut to middlemen in the process.  With ad exchanges, half is job is done. All one needs to do is enrol in an ad exchange.

You are thus not only saved from finding and managing advertisers, but you are in fact able to maintain a steady stream of income to cover your operational costs and even some more. With ad exchanges, small time website owners can turn their business into hugely profitable models by getting ads placed on their websites.

Ad exchanges want that the ads that are placed on any website should perform. This means they have built-in algorithms to ensure that the ads are of high quality, well targeted and relevant to website visitors, so that more and more clicks are generated. Through ad exchanges you can connect to a large number of advertisers. Ad exchanges enable you to connect to global traffic. These exchanges will have a wide array of ads, and thus can align varied mix of advertisements on your site. This in turn ensures higher click-through rate for the ads placed in your website, leading to more revenue through ads.

Ad exchanges work great for the average website owner because on doesn’t need selling skills. With ad exchanges in place, you don’t need to bargain and negotiate with advertisers. The ads are placed on the website through an automated network, and at a non-negotiable fixed price.

Transparency is another major advantage. Ad exchanges enables advertisers a complete view of where their ads would be featured or the pages that are currently running in. This lets the advertisers give a view of potential ad performance, and get know exactly what is working and what needs to be changed.  Some ad exchanges take transparency to a whole new level by allowing advertisers to see their competitors’ bids.

Another significant advantage of using AdServer Solutions is that your operations are rendered cheap. Inventory on ad exchanges can be purchased for very low CPMs, often below $0.50. Even banners with a low click rate can deliver a very low cost per click.

In a nutshell, ad exchanges enable seamless interaction and collaboration between publishers and advertisers, leveraging technology. It cuts down unnecessary operational costs and allows publishers to get the best price for their ad space and lets advertisers target relevant users.

Know All about Ducted Reverse Cycle Air Conditioning

Ordinary split AC or window AC works on the principle of triggering the compressor when temperature reaches a higher level that what is set. The unit then works to cool the room, so that the temperature on an average remains at the set temperature. In this scenario, what we have is a room that gets hot and then suddenly gets cooled with almost a sine wave type cooling cycle. Reverse cycle air conditioning maintains the temperature of the room almost steadily at the set temperature.

Reverse cycle air conditioning systems use inverters which raise or lower the frequency of the supply to the AC unit ensuring a steady performance. An inverted reverse cycle air conditioning keeps the temperature within +/- 5% of the set temperature. This considerably reduced the running cost and offsets a tad higher initial investment.

This revolutionary climate control system is suitable for both home and office spaces too. More and more people are opting for this environment friendly and extremely power efficient technology for home climate control.

Reverse Cycle Air Conditioning

Advantages of Ducted Reverse Cycle Air Conditioning

We all have seen ducted air conditioners in commercial buildings. The same mechanism is now being introduced to our homes, by being able to route cooling, heating, or humidity exclusively to the desired rooms and even exclusively to the desired zones of the room by channelizing the ducts.

  • You can climate control more rooms.
  • You can climate control a particular zone of the room.
  • You do not have to waste energy or cooling by having to cool the entire house using multiple split AC’s.
  • You can control both cooling temperatures, heating temperatures, as well as humidity.
  • By incorporating the inverter ducted reverse cycle air conditioning system you can save on your power bills.

Climate controlled air, moves through different zones of your house through vents that are installed in your ceiling and can be concealed by false ceilings. The outlet into your room is through vents which are not obtrusive and adds to the aesthetics than a split AC indoor unit. The vents can be chosen from a wide range of designs that suits the aesthetics of your room.

The ducts can be pre installed during the time of construction and can be passed over false ceilings and thereby not affecting the aesthetics of the room. These ducts have filters which ensures that we have a cleaner air circulating in our homes.

Ducted reverse cycle air conditioning system is more silent than any other AC units. Reverse cycle is used to name the ability of the unit to undertake both heating and cooling cycles. This unit makes a rapid spike in heating and cooling functions and then stabilizes on the desired temperature without overshooting the set temperature. This system uses R410A ozone friendly refrigerant.

The ducted reverse cycle air conditioning system has a powerful operating mechanism that is low on maintenance. This system is easy to install and easier to use. These can be controlled by user friendly remote control devices. These revolutionary power efficient cooling systems now come with a 5-year warranty to encourage more users to opt for this total climate control solution air conditioning system.

A Few Makeup Tricks to Make You Look Younger

Makeup Tricks

Most women think that using bright lights and a phone with a good lenses camera can help you disguise those fine lines on your face, then think again. You might be overlooking some of the easiest tricks to look younger with makeup!

Apart from the makeup hassle, there are a certain other things that you need to incorporate into your skincare routine so that you can prepare your skin for the application. Furthermore, another thing to remember is that using too many products all at once can, in fact, increase the wrinkles and fine lines.

Moisturize:

One of the most important yet effective steps of reducing not only the signs of aging, but also making you look years younger before the makeup application. You need to moisturize on a daily basis, but apart from that, you cannot skip this step when you are getting ready. Plus, it is best if you opt for liquid makeup products rather than using loose powder, etc., as it increases the visibility of the signs of aging. The more you hydrate before and after your makeup, the more your skin will glow, even if you are wearing a heavy coverage.

The Right Products:

Nothing seems more youthful than a properly covered complexion. Using the right products can have a massive impact on your appearance, which is why if you are over 40 or 50, then don’t miss out on a liquid concealer at all costs. Even if you don’t experience any dark spots or any other blemishes, even then you need to apply it. Try using the things that don’t require you to use a brush, so that you can keep it in your bag to use whenever it is required.

Warm Tone:

Another great tip for you is to switch your foundation shade to a slight gold one, as it does a great job in hiding the blemishes and lines. Using a warm undertone for your concealer, loose powder, and dermablend foundation can give you a nice glowing effect that can help you in looking years younger! However, it is compulsory that you choose a warm undertone according to your natural complexion, so that you don’t overdo it. Blend it in seamlessly for the perfect makeup finish, and until and unless your foundation is not applied properly, the rest of your efforts of looking younger will all go to waste.

Make certain that you make use of the aforementioned makeup beauty tricks if you want to achieve a flawless look. Apart from that, do not skip your skincare routine and moisturizing at all costs, as you can easily put some proficient gels, moisturizers, creams in your handbag to utilize at all times.

Don’t forget to make your eyes look big and bright with the help of an bareminerals eyeshadow Dubai  that is in the opposite shade of your eye color, so that your eyes can shine bright as ever.

You Can Stay Quiet, While The AI Chooses a Potential Pair in Tinder

You Can Stay Quiet, While The AI Chooses a Potential Pair in Tinder

The online dating markets is flourishing and guess what, the developers are planning to make it even more exciting by including the technology.

The founder of the Tinder online dating app, Sean Rad in a report said that the dating platform is going to incorporate with the hint of artificial intelligence that can help the Tinder app users in finding the right match. By using the artificial intelligence in the dating platform, the dating app will show the best match.

Most of the traditional online dating apps offer the bowling nights and cookery classes at the moment, but by the use of the augmented reality the users can experience everything in the real world, as if it happens in the room. Though some apps do not use much of the technology, it allows the users to reach out to the best matches by asking tons of questions, by analyzing the answers of the user and their interest- the app matches them with best set of matches.

With the use of the artificial intelligence, the online dating apps will know better about the person more than himself/herself.

Lack of discretion

When the dating apps are more intelligent in matching the best pair for the online user, then there are chances for the app to leak the privacy information about the user with the third parties.

As a plan to showcase on how the online dating application over-share the personal information of the users, the Privacy International set up a spoofing online dating site. The Privacy International is a privacy awareness pressuring group based in the United Kingdom. It is a registered charity center that promotes and defends the right to privacy across the globe.

The main objective of the charity group is to promote the human rights of privacy all over the world and to set out the Universal declaration to the human rights. Some of the specific conventions and declarations are,

  • To seek the way by which the IT can be used in the privacy protection
  • To increase the awareness, provide educational materials and conduct research regarding the surrounding threats about the personal privacy.
  • To monitor the effectiveness, nature and the extent of the measures to protect the privacy and to find out ways via the information technology to safeguard the private information of the public
  • To work in the international and national levels to offer an effective and strong privacy protection

The reason behind the group spoofing a dating site is to create an idea for the people to stop proving personal information in this kind of dating application as that makes them a marketing material. The charity group is concerned mainly with the match group of Companies- it is an organization that operates an octopus kind of operation that is seen in the online dating applications. All the personal information of the users can be shared with many people that can be a very serious issue in the end.

When a person registers himself in the online dating app, he will furnish most of his personal information in the site like the passion, interest, sexual preference, taste, political views. Though the app matches with the mutual match, everyone must be aware of the fact that all the popular dating apps in the market are linked with a large group.

The Privacy International refreshed the Privacy Policy of the Tinder app, according to the policy terms the company has the right to seek the personal and non- personal information about the users from all the business partners, Match businesses and other third parties.

Future of love through AI

The Tinder online dating app is the popular app among most of the online daters and the app has more than twenty billion parings since the establishment of the app in 2012 and now the app has grown to fifty million active users.

The dating site is in the process of including the artificial intelligence in the dating app that will connect analyze all the users and pair the users with the potential match. And the artificial intelligence has the capacity to scan all the profiles faster than the human and it is capable of pairing the matches based on the passion and interest of the person. So the users in the Tinder app need not worry about the concept of rejection and they also need not waste time in swiping right or left to find the best pair as the AI takes care of it.

Tinder concept

The Tinder online dating application is a social search mobile application that uses the Facebook to communicate between the users having mutual interest. The users using the app choose a mutual pair by looking at the profile picture and use the swipe motion. When a user finds a potential match, they can swipe right and they can swipe to the left when they are not interested on the picture and move on to the next profile.

As the Tinder users choose their date simply by looking at the photo, they look out only for the physical attraction. And if the online dating application is using the Artificial intelligence, then there are chances for the AI technology to select on potential matches based on the physical attractiveness and preference of the user. And it will not be difficult to have the user upload some of the pictures of the people they are interested in, so that the app can match the users with the people who look similar to the photos they have uploaded on the app using the facial recognition technology.

The founder of the Tinder online dating application said that within 5 years of time the company will launch the app that is collaborated with the AI, and makes the process of searching the potential match easier for the users.

However, analyzing all the profiles and going through a set of profiles in the application platform is the interesting part of the online dating platform. And if these things are taken out from the platform, it will be difficult to understand the person when they are met in the real time. Also the dating application is the number game and at present the app uses primitive information like the location, age and mutual friends of the user. The mutual friends are analyzed by the interest fact of the user in the Facebook, like the things they ‘like’ in the social media platform.

The augmented reality is a technology that overlays all the digital images into the real life scenario as a person walks and so far the only application that uses the augmented reality technology is the Pokémon Go that helps to bring the players together, however it is not the relationship application but presumably most of the people are looking for this kind of technology that will help in finding out the relationship status of a person without asking them.

The future of the dating application lies on the fact that the ability of the app to remain as one of the leading dating apps that help to hook up people and fall into a relationship. However, the app should ensure that it does not encroach the common decency, privacy and manners of the app users.

Author:

Anand Rajendran is the CEO and Co-Founder of ZoPlay, a web design and mobile app development company located in India. Datingo app is the latest dating app created by his company with tinder clone scripts that allows the users to find their matches who have common interests.

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