There is a deep history tying tourism to this destination. It dates back to the Roman Empire era. Presently, apart from natural sceneries, the coast is also dotted with many classy resorts, hotels and sports facilities. Read on to find out why this coast is the most loved in Europe.
I. History and culture
It is very typical of humans to be intrigued by culture and history. The Croatian Coast is like a time travel ship that will let you have a glimpse of the past. Historic buildings in popular cities like Spilt and Venetian ooze vintage art. The ancient monuments in Dubrovnik, for instance, have been classified as Unesco world heritage sites.
Many artistic performances and concerts take place in venues in these cities, attracting many people. There is also remarkable architecture at the cathedrals in Trogir. In North Dalmatia, Zadar town is also home to very ancient churches and old museums.
II. Uncorrupted nature
The Croatian coast is dotted with incredible pinewood. No one can resist falling in love with long sandy beaches backed by greeneries. Places like Istria are not only known for their culture and history but also for the amazing landscapes.
Whether you are looking for a tourist destination, or a place to settle down, you will find peace here. You will love the wonderful scenes of natural trees and vineyards.
III. Natural attractions
Kornati National Park near Zadar has amazing rocky islets only accessible by sailing boats. On the other hand, rolling landscapes, pebble beaches and the rocky Biokovo Mountain makes Dalmatia a place you will always want to visit.
The entire coastline is clustered in a back drop of rolling mountains and a beautiful beach front. The beaches are known for inspiring rock features and clear waters.
IV. Beautiful beaches and cool amenities
You will not miss mangroves, oyster bars and lagoons. Many people love sun bathing as they enjoy the scenic view of rolling landscapes and trees. Popular resorts where clothing is optional include Koversada and Istria.
Here, tourists take their love with nature to the next level. In islands like Rab and Pag, the beaches are most popular for dance and music festivities.
V. Cool amenities
Popular resorts like the Valamar Club also have amazing tennis and golf courses in picturesque landscapes. The city of Sibenik is one of the growing cities on the Croatian Coast. Sibenik has a picturesque neighborhood, with nice facilities and amenities. Many investors are now rushing to this destination for prime Croatia real estate development.
A great number of night clubs can be found on the Croatian Coast and they are known to host nice parties. Sometimes the nightlife extends all the way to the dawn in clubs like the Aquarius in Zrce. Comedy clubs are also wild and will guarantee you a fantastic evening.
Whether you are a tourist or you are looking to settle down there, the Croatian Coast is an amazing place to be.The thrill never ends on this destination with a coastline of 3600 miles.
Travel is not merely an industry, it is an emotion, it is a feeling, and, just like any deep emotion or feeling, people takes it slow and easy and lets it seep in. This is why travel is associated with leisure. There is no hurry. There is no immediate deadline to be met. Or, so, it has been till recent past.
The last couple of decades witnessed major changes and shifting of the paradigm in the travel industry. The urgency with which changes took place and the speed of delivery of service that is being aimed at in the travel and tourism industry is anything but leisurely.
Technological advancement restating priorities in travel and tourism industry
Ever since the introduction of Internet access to information across the globe has become easier. It has also become highly affordable across the world. However, a major change came with the introduction of the Smartphone. The handheld device with the power and functionality of a mini computer made it possible for information to be mobile as well.
Today, a person looking for flight tickets simply needs to log into any one of the travel planning websites and access the airline reservation system. A few clicks later he/she will have the ticket confirmed. Similar is the case with various hotel reservation systems. This convenience and mobility have transformed user experience. A mobile application is able to perform the job of travel agents. Thus, faster response time and better customer service have become priorities for the travel agencies.
Disruptive forces are gathering momentum
While some will state these as disruptive forces, others might see them as stronger competitors. Whatever be it, fact remains that the travel booking software is a major threat to the traditional travel agencies. The past 20 years saw a decline of 50% in the number of bookings happening through the travel agencies. The reason is the availability of online travel booking software that transformed the way booking of flight tickets and hotel reservations are made.
While the internet indeed played as a disruptive force threatening the business of the travel agencies, the next big threat came in the form of the Smartphone. Allowing people from across the globe access to the Internet on the go, the Smartphone has opened up the horizon that was not presumed to be possible earlier.
Today people can access the airline booking system directly with the help of a mobile based application. The process is faster, more secured and simpler. Most importantly, it is accessible by a vast majority traveling via airlines, if not all.
The tourism industry is looking at a boom that is unprecedented. Yet, there are a fast declining number of people opting for the travel agents for the purpose of reservation of travel and accommodation, a key component in the tourism service segment. The force that has been gaining momentum is both constructive as well as destructive. It is a time the tourism industry take note and make arrangement to harbor the positives of the force for their own benefit.
Wielding the force
In the past decade, the travel agencies are trying to cope up with the challenge being presented, first by the Internet and thereafter by the Smartphone providing greater access to the Internet. Rising popularity of travel software for tour operators is certainly a sign that the travel agencies are restructuring themselves, and that too at a fast pace.
Today most of the major travel agencies have their very own mobile applications. Mobile applications not only allow a better and greater reach and penetration but also important insights into the needs and wants of the users. Thus allows the creation of customized deals and providing promotional offers best suiting the needs of an individual.
As a tourist, with all the available features via the mobile application ad web-based portals, we will always wish to receive personalized service and best customer support. This can only be guaranteed through the integration of information technology with the existing services provided by the travel agencies. And, if the recent trend is to be believed, the travel agencies are certainly heading that way.
A road yet to be built and traversed
Even though the initiative has been taken and change is occurring, the road is yet to be built. Personalized travel agency software is the need of the hour. It must be able to handle the requests of the tourists and make special arrangements as per requirement and availability. While technology is progressing at a fast pace, human intervention still holds good. There is a reason why 70% of the total tourists still rely on travel agents for taking care of their travel planning. There are areas where human intervention will get the better result as compared to an automated system.
Functioning of the leisure industry isn’t leisurely anymore. The travel industry is in the fast lane and unless they continue to keep gearing up, they will fall behind once big data makes it possible for automated systems to be as competent as human agents.
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Whilst most marketers are sitting and staring, mobile is firmly driving the seat for hotel industry. According to Google research, smartphones are used by 67% of leisure; 78% of business traveler use smartphones at some point during the process of planning and booking a trip. Hence, a solid mobile search strategy is important to achieve success in any online marketing effort.
Find things for travel marketing in 2017
- Make your SEO mobile-friendly:
At present, most searches take place on mobile devices. Google prefers mobile experiences to rank a site. There are lot of things a brand can do to improve their mobile SEO. Before getting into the strategies, follow these simple ye effective ways to increase natural search traffic –
- Make web pages responsive: Responsive sites optimise the structure of web content according to the screen size of the browser.
- Define a particular topic per page: Stick to one topic per page of your website and devote all content to that topic. Remember not to make a page ‘container’ of multiple topics. Pages focused on a single topic seem better on mobile screens, as the contents are clearer.
- Identify the terms relevant to particular topic: For topic on each page, use “keyword Planner” from Google Ad Words. Google does not charge a single penny to use this tool. Such tools are proved better to plan a paid search, but it works great for SEO for travel agency. Find some natural ways to insert some popular phrases in your page content and it will boost your mobile ranking.
- Include simple graphics or informative text: Search engines like lightweight pages. On the other hand, designer and visitors having creative mind want cool pages and pictures that make pages heavier. By eliminating heavy applets and graphic files, you can improve mobile viewing experience. Thereafter, give concise text to engage visitors for long.
Deliver personalised experience:
The key to ensure personalise user experience is collect necessary information and build customer profiles. Retaining records in this way allow you to understand customers’ preferences in advance.
Enable location based services:
88% people search on smartphones. Location-specific offers, directions, maps and localised search results play an important role here.
Offer local insights:
Reputed hotel and airline apps offer local area guides and activity booking tools as well. It makes travel experience richer.
Have social media presence:
Nearly 80% of social media time happens on mobile according to comSore. Social networks are great platforms to stay connected with customers. Ask your travel website SEO company to showcase your rating, followers and contents to win the confidence of your page visitors.
Google and Luth research has identified more than 400 individual moments during real-life travel, 80% of which take place through mobile. If your brand is not present at the key moments in such journeys, you will miss the chances of winning the heart, minds, and money too. Even, it would be a real joy for travelers if companies start anticipating their needs in advance. For example, you can develop an app as an additional service to know a place in more details. By thinking carefully about the way mobile experience cater travelers, you can embrace being digital than the competitors.
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