The need for a solid brand logo is now more than ever considering that we are now operating in a world where the use of internet and mobile marketing is so widespread. A logo can go a long way to make your brand stand out from amongst the competition and help you to create a unique identity.
At Branded Logo Designs, we believe that a creative and unique logo design can make all the difference in the world. That is why, the Brandedlogodesign logo services which we offer to our clients vary keeping in mind the needs of our clients. For us, it is important that we keep the following factors in mind before we begin to brainstorm a creative logo for a company:
Nature of the company
When you are providing logo services for a client, it is essential to consider and keep in mind the nature of their company and its services which they provide to their customers. Since the logo is being designed with a purpose to create awareness about a company, the design should contain elements which will draw the attention of the target audience towards the company.
With the main purpose of the logo design is to create awareness about a company amongst its target audience; their preferences should be taken into consideration when designing a logo. Each target audience has its own set of characteristics and preferences which needs to be taken in consideration when designing a logo for a company.
It’s important for a designer to know where and how the logo will be used by the company. While these days it’s understood that a logo would be placed on pretty much everything from the company’s promotional items to their banners to their social media accounts; it is still a good idea to ask your client about their use of the logo.
Having said that, while these factors are the starting point for creating a logo design, we believe that the following tips and tricks will help in elevating the design of your logo and take it to the next level:
- Though most companies have specific colors in mind, it is important to play around with a few combinations to find that perfect combo that will attract the target audience
- Keep the design of the logo as simple as you can – in fact, if you take a look at some of the most famous logo’s in the world, you will come to realize that the design itself is relatively simple
- Stay updated with the latest design trends so that you could incorporate those in to your project
- One way to make your logo really stand out (think Disney) is to come up with a custom type font which would instantly make the logo stand out for its uniqueness
- Ensure that you are effectively using negative spacing so that your design doesn’t look too cluttered
- Keep in mind the that your logo’s design is proportional
- Check out the competition of the company who you are designing a logo for and take inspiration from their logo styles
- Which brings us to our next tip – do NOT ever copy the design from someone else. That would probably the biggest mistake which you could make and could create negative publicity for the company
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