Many companies are struggling to get new customers and fail to create a brand. The main reason for this is their marketing strategy. They think that local marketing campaigns are the key to success. But this is the wrong way to go in the 21st century. The game is heading to social media marketing. Let me tell you why:
Social media is the best place to document your work, offer coupons and overall build a community. I like to call it a “tribe”. If you are keen on reaching thousands of people you have to focus a lot on being remarkable. “Viral cycle time” is the time spent, until someone tells a friend about your business. You have to try to minimize this time as much as possible. And you can do this with the help of social media:
Especially Instagram is a potent way to connect to your fans. I talk about this in my Udemy Course about how to organically grow a following on instagram. You need to engage with your fans. It´s really important to stay in contact to your customers. You can do this by actively posting pictures/ videos, posting on your story or even live-streaming your action. With this you build true customers that will come back to you. You want to give away free stuff and also do competitions on your page.
But just know that it takes a lot of time and patience to build your instagram account. The competition is big. You must stand out and be patient enough to actually become successful. It also takes a lot of work. I think the most effective work you can do is by direct messaging possible customers. It´s going down in the DMs. If you truly want to become successful you need to spend at least 1-2 hours every day trying to provide value:
Instagram allows you to take a look at the best posts from your location. I want you to search for the city your business is based in and take a look at 9 best posts in your region. I now want you to DM every single one of those people. These people usually have quite a huge following and would be great customers for your business. Now try to provide value by giving them something for free. Your message could look something like this: (example is a local pizza store)
If you come to our “local pizza store” today, you will get a free pizza if you share it on instagram. This is a limited offer only, so make sure to be quick =) Love your page and I really would like to see you today. Greetings “local pizza store”.
Now this is how you get customers. You may have to spend like 5-10 dollars for that free pizza but let me tell you the branding value this person will offer you is worth up to 1000 euros. Imagine the person will post it, friends will see the post and as a result will come to your local business as well. This is such a huge opportunity!
Let me tell you that if you put in smart work on instagram, you will boost your traffic a lot. In this course I will go into detail how you can become an instagram legend by getting more active followers. I strongly focus on getting high engaging followers that like and comment all of your psots. I will also share some more methods and techniques you can use in order to maximize your brands conversion.
I created a Coupon code just for you, that will give you 10$ off the original price (20$) so make sure to use the Code: “5FORYOU” at your checkout!