Do you have a YouTube channel and your videos don’t receive as many views as you expected? It has happened to all of us. But don’t worry, here you will find information and tips to improve visibility and increase views of your videos buy youtube comments.
One of the reasons why your YouTube videos may have few views is because you are not optimizing the SEO of your YouTube channel. SEO, or search engine optimization, is essential to increase the visibility of your videos and attract more viewers.
Discover the importance of seducing the viewer from the first seconds, diversifying the contents of your channel, taking care of the image and sound quality, using SEO techniques to improve positioning and how to optimize your videos for the YouTube recommendation algorithm.
You will also learn some marketing strategies to increase the number of visits and resources to improve the quality of the videos.
Plus, I’ll help you create a 30-day plan to grow your YouTube channel. Do not miss it!
The importance of visibility on YouTube
Visibility on YouTube is vital for any content creator who wants their videos to be seen and get the attention they deserve.
You want to know why? Continue in this article as I explain the reasons why it is important to have views on your YouTube videos and how to improve the visibility of your videos there.
Why is it important to have views on your YouTube videos?
Improving your position on YouTube not only allows you to reach more people, but is also an indication of the quality of your content and its relevance to the public .
If no one is watching your videos, it’s hard to know if you’re offering them something valuable or not. In addition, visits to your videos are a key element to increase the visibility of your content on YouTube.
The role of keywords in the visibility of your videos
Keywords are a fundamental part of SEO optimization on YouTube. Assigning the right words to your videos is vital so that they are found by the right audience.
As part of the SEO strategy for your YouTube channel, you must research and use relevant keywords, both in the title and description of your videos, to improve their ranking in search results.
Choose keywords that accurately describe the topic of your video , using terms that potential viewers would use when searching for that topic on YouTube.
How to improve the position on YouTube of your videos
There are several strategies to improve visibility. The first is to make sure that your keywords are optimized and placed in strategic places such as in the description, video tags and thumbnail .
Additionally, make sure you have a clear and attractive video structure that hooks your audience from the beginning of the video, which will help increase the retention rate and therefore, the positioning.
Another strategy is to work on the quality and variety of your content , since the better the quality and variety of your videos, the more likely you are to attract different audiences.
Finally, you can also use promotional techniques to increase the visibility of your videos on YouTube, such as promoting your videos on social networks or channels of other content creators who have followers related to your topics of interest.
Keys to increase the views of your videos
- Why aren’t your videos getting enough views?
One of the main reasons why your videos do not receive enough views may be their low quality or lack of interest for the public.
Therefore, it is important to know your viewers’ expectations and offer valuable and entertaining information.
You should try to convey your message clearly and concisely and show in your videos what cannot be found on another website.
- How to check the quality of a video before uploading it to YouTube
Before uploading a video, it is essential to check its quality to ensure that it will be displayed to the public in the best possible way.
Sound quality is crucial , so you should pay special attention to noise correction and volume balance.
In addition, it is important to maintain good image stability , avoid horizontal recording without a tripod and use the highest possible resolution.
- How to plan and structure your videos to gain viewers
Planning and structuring your videos is essential to attract your audience. Before starting to record , it is advisable to do detailed planning in which the structure and objectives of the video are defined.
To do this, you can use outlines or storyboards to visualize the content more clearly.
Furthermore, I recommend keeping the viewer’s attention from the first seconds of the video, so you should seduce or impact the audience from the beginning.
- How to seduce viewers during the first seconds of the video
The first seconds of your videos are crucial to retain your audience , therefore, it is essential to capture the viewer’s attention from the first moment.
Here, you should make sure that the title and thumbnail are eye-catching, and start the video with an interesting situation or a question that invites you to continue watching the video.
In addition to the above, you must show the user what they will get with the video content in a clear way.
How to impact your audience and retain your subscribers
The importance of quality content to maintain your audience
The content of your videos is the key to keeping your audience interested and loyal . You must ensure that the content is relevant, interesting and in line with the interests of your audience.
Pay attention to their comments and suggestions and use that information to create new videos that meet their wants and needs.
Remember that the quality of the content is what keeps your audience loyal to your channel and, ultimately, what makes your videos successful.
How to create an attractive and coherent YouTube channel
The design and appearance of your YouTube channel is essential to attract new viewers and retain your current audience.
Create an attractive, cohesive design and make sure it’s easy to navigate and find the information they need.
Use a color scheme and fonts that match your content and theme, and customize your thumbnail and banner to fit your brand and make your channel stand out from the crowd of channels on the platform.
How to interact with your subscribers to retain them
- You must interact with your audience and your subscribers to build loyalty and make them feel part of your channel.
- Use comment sections, live videos, Instagram stories, and other channels to engage with them.
- You should always answer their questions and comments, respond to their doubts and opinions, and maintain fluid communication with them. This will help you build loyalty with your audience and obtain greater feedback and involvement from them.
- Offer exclusive content for your subscribers, such as tutorials, promotions, and discounts on your products or services, to keep them interested and motivated to continue subscribing to your channel.
How to optimize your videos for the YouTube recommendation algorithm
Keys to understanding how the YouTube algorithm works
The YouTube algorithm is in charge of ordering videos based on their relevance and quality, that is, the most interesting and attractive videos for users will have better positions in searches and suggestions.
To do this, the algorithm takes into account several factors , such as the duration of the playback, the time the user spends on the platform or the user’s interaction with the content.
In general, YouTube’s algorithm looks for videos that are interesting, relevant, and valuable to users .
How to optimize the description, tags and thumbnail to improve the position on YouTube of your videos
Once you have your videos ready, it is important to work on the description, tags and thumbnail to position them correctly on YouTube.
A good description should be attractive and clearly explain what the video is about , without forgetting to use relevant keywords.
Tags should also be relevant and related to the topic of the video , and should include specific keywords. The thumbnail is the image that appears on the cover of the video, and it must be striking and impressive to attract the user’s attention.
How to increase the quality of your videos to gain relevance in the algorithm
The YouTube algorithm values the quality of the videos, so it is important to work on lighting, sound, editing and script to achieve quality videos.
Use a good camera, microphone and light to record your videos , and pay attention to editing to achieve a professional and attractive result.
In addition, it is important to take care of the script and the structure of the video, to attract the user’s attention and maintain it throughout the playback.
Marketing strategies to increase the number of visits to your channel in 2023
How to use social networks to expand the reach of your videos
One of the best ways to promote your videos and increase the number of views is by using social networks . If you have an account on a popular social network, such as Facebook, Twitter or Instagram, you can share your videos with your followers and gain greater visibility.
Be sure to share the link to your YouTube videos on all your social networks so your followers can quickly access them.
In addition to sharing your videos on your social networks, you can also take advantage of the advertising tools offered by these platforms to reach a broader audience.
By creating a social media advertising campaign, you can define your target audience and promote your videos to users who may be interested in them.
This can be very effective in increasing the number of views and subscribers to your channel.
How to promote videos on Instagram Stories
Instagram is a very popular social network for sharing visual content, making it an ideal tool to promote your YouTube videos .
You can create an Instagram story and add a link to your YouTube video so your followers can access it directly.
In addition, you can also take advantage of some Instagram features, such as hashtags or influencers, to increase the reach of your videos and reach a wider audience.
How to advertise on YouTube to increase views
One of the most effective ways to increase the number of views on your YouTube videos is by using advertising on the platform itself .
YouTube offers different advertising solutions, such as TrueView video ads, display ads or in-stream ads.
By creating an advertising campaign on YouTube, you can define your target audience and promote your videos to users who may be interested in them.
Additionally, you can also measure the success of your campaigns and adjust them to improve their effectiveness.
Tips and resources to improve the quality of your videos
To be successful on YouTube you need to create videos that are entertaining, informative and of high quality.
In this section, I offer you a series of tips and resources to improve the quality of your videos and, consequently, attract new viewers and retain existing ones.
Editing techniques to improve image and sound quality
A poorly edited video can drastically reduce its quality. Therefore, it is essential to master editing techniques to improve image and sound quality.
My basic suggestions include:
- Eliminate empty fragments or awkward pauses between shots
- Add smooth transitions for a smooth transition between scenes.
- Add background music or sound effects for greater dynamism in the video
- Use color effects or filters to improve the visual appearance of your videos
Tools and solutions for the SEO positioning of your channel on YouTube
YouTube SEO techniques are necessary for your videos to be found in the first search results.
These are some useful tools and solutions to improve SEO positioning on YouTube:
- Google Ads Keyword Planner, a free tool that will help you find relevant keywords based on your topic areas.
- Tubebuddy, a tool that analyzes your videos and helps you find the best keywords and expressions for video.
- Vidiq, an extension that makes it easy to study and research relevant keywords for your videos
How to select the right content for your YouTube videos
Choosing the best possible content for your videos is crucial to maintaining an audience in the long term. Take these tips into account when choosing your content:
- Research what interests your audience on social media and blogs
- Choose topics that you yourself are passionate about and can develop
- Keep your videos up to date and be the first to cover news specific to your area
- Consider your competitors’ performance to determine what works best in your industry.
Improving the quality of your videos and optimizing their SEO positioning on YouTube is essential to increase your visits and retain your audience.
Remember that you should always offer relevant, interesting, entertaining and quality content that keeps your viewers engaged.
30-day plan to grow your YouTube channel
What to do in the first days
Starting on YouTube may seem complicated, but in the first days I recommend you focus on creating quality content that attracts your audience and is consistent with the theme of your channel.
It is important that you take care of the SEO of your videos from the beginning and that you promote them on your social networks to give them the greatest possible visibility.
Additionally, I suggest that you take the time to research the competition and the most successful creators in your category , taking inspiration from their work and learning from them.
You can create a list of channels that inspire you and analyze which elements of their videos generate the most interaction with their audience.
How to gain subscribers during the second week
In the second week of your growth plan , it is important to focus on building a community around your channel , promoting interaction with your followers and building loyalty.
You can reply to the comments on your videos and invite your followers to ask you any questions they may have about the topic of your channel.
At this point, you can also explore the possibility of collaborating with other creators related to your topic , which will not only help you grow your audience, but will also allow you to learn and improve your videos.
How to increase the visibility of your videos from the third week
In the third week , it is important that you continue working on the SEO of your videos and that you focus on optimizing the description, tags and thumbnail of your videos .
You can also explore the promotion tools available on YouTube , such as video ads or promoting videos through Google AdWords.
At this time, you may also consider expanding the variety of your content to appeal to different types of audiences.
You can experiment with different video formats or explore different topics that interest your audience.
There’s no one-size-fits-all strategy for success on YouTube, but with this 30-day plan you can start increasing the visibility of your videos and attracting a broader audience.
The most important thing is that you focus on creating quality content and that you are consistent with publishing your videos, so you can grow within the channel and on YouTube.