All brands use Facebook for one reason: to get more business. However, the phrase “get more business from Facebook” means different objectives for a specific type of business comments go. For example, Facebook can be used to introduce a new product, build brand awareness, or increase sales. The objectives that brands have set depend on the development phase they are in.
According to social media statistics, with more than 2.38 billion active users, Facebook is considered the most successful online platform, which allows you to get many likes by creating truly valuable content. This respectively generates an engaged community of people who are interested in your products or services and give value to your brand in return.
Although getting as many likes as possible is an essential part of your Facebook marketing strategy, don’t make the mistake of focusing solely on the number of likes and overlooking the interesting things that the Facebook platform suggests.
If the question “how to get more Facebook page likes?” is still on your mind, we can tell you that you are in the right place. In today’s article we try to make things easier for you and talk about how to get more Facebook page likes.
- Create posts that inspire people to share
It’s no secret that people like to share great content. And when current followers of your Facebook Page promote your content on their accounts, their friends may take an interest in it, reshare it, or even like your Page. This can be called a win-win situation: you get new fans and your page followers get valuable and shareable content.
When you’re thinking about what content to create to excite people, first remember that you have to offer content that is valuable to your target audience. It’s like building a long-term relationship with your Facebook page followers.
They probably can’t remember some of your individual posts, however, if your fans notice that you upload high-quality, interesting to read, and useful content on a Facebook page, they will consider you a resource worthy of attention.
In this case, before publishing the posts, think about what type of content your Facebook followers want to see. For example, you can read the comments on your Facebook page and you will undoubtedly find the answers there.
However, if you’ve just created a Facebook Page, spend some time analyzing what types of posts capture the attention of your target audience.
Also, to make your serious Facebook posts more fun, create memes, related quotes, or even invest time and effort into making a video that talks about your product or service or shows how to use it.
You can also use Facebook Insights , which gives you more information about the performance of your Facebook Page. You can even know which content got the most engagement from your audience. If you know which content gets the most response, you can upload more of that type and you will increase the chances of getting more likes on your Facebook page.
- Comment on other Facebook pages in your niche
Although this tactic may seem ineffective, don’t skip it. Consider a situation where the people who manage Facebook pages in a similar niche to yours are the influencers with whom you can make valuable connections.
In reality, initiating communication and fostering strong relationships with influencers in your niche is an important part of your efforts to get more likes on a Facebook page.
To get noticed, carry out the following actions: leave comments on their Facebook pages, like their posts, interact with their fans, this way you will increase the chances of receiving a greater number of clicks on your Facebook page and, consequently, also likes.
- Use the 80/20 rule
Don’t be selfish by uploading posts about yourself to your Facebook page, because nobody likes people who only talk about their personality. And over time people start skipping your content, stop hitting the like button on your posts, and even stop following you.
However, if most of your posts on Facebook are promotional, advertising, in this case people will consider your content as annoying and will stifle your growth on social media.
The best strategy to keep in mind when uploading posts to your Facebook page is the 80/20 rule. It means that your content on Facebook should consist of 80% non-promotional content or showcasing other people’s content and the other 20% can be about your business, products or blog posts.
- Load consistently and at the right time
Have you ever been uploading Facebook posts every day at the same time and then, because you were so busy, you started posting only during your free time without consistency? If your answer is yes, in this case scheduling Facebook posts will be a good idea, as it helps to be consistent.
Maintain consistency over time and the type of posts you upload. Not only will this help your followers understand what type of content they can expect from you and when, but it also has a big impact on Facebook’s algorithm.
In other words, the time you post your content influences the number of Facebook users who will see your post. In this case, you just have to understand what time is most suitable for your audience to participate and consider it the right time.
Additionally, to keep the content of your Facebook page coherent or well organized, it is advisable to create a calendar and schedule posts in advance. For example, it will be useful while you travel and you will never forget to upload a post when your audience is the most active and, consequently, you get a greater number of likes.
Ultimately, a scheduling strategy helps you manage your Facebook Page, meaning your posts will appear consistently, reach your followers during their active hours, when they are ready to like and comment on your Facebook posts. Other users.
- Host a contest
According to social media researchers, using interactive content, such as hosting a contest, is a great method to capture the attention of your Facebook followers or even other users and increase the likes of your Facebook page.
You can create a contest on your website (if you have one) or on your Instagram account and share a link to it in the Facebook groups of your niche, in this case other Facebook users will notice you and are likely to interact with your page and become your followers.
Of course, don’t forget to upload your giveaway to your Facebook page. Using emojis will make your contest post more eye-catching.
To finish, today we have reviewed just a few of the possible strategies that can help you get more likes on your Facebook page. Try to use them and remember that it is only the beginning of your actions and that the effort made is always evaluated by the expansion of likes and followers.