Creating a brochure for a client can be interesting work and at the same time, stressful too. The reason being that brochures contain a lot of information that your client wants to portray to their customers and you have to make sure that its interesting enough that they actually would want to read it.
That being said, there are a lot of brochure designs who do one of the two things: they will either create an attractive looking brochure that does not contain enough relevant information or they will create a very informative brochure but will fail in the design department. At Branded Logo Design, we believe that a perfect brochure is one that is balanced, meaning that not only does it look good and appeals to the customers but should also contain enough relevant information to them. Which is why, we feel that it’s important to have an understanding about the basics of brochure designing.
Having said that, let’s take a look at some of the things you should always remember when you begin any brochure design related project:
- Understand what your client is looking forBefore you begin any planning for the brochure, make sure that you are cleat about the purpose of the brochure and what the client is hoping to gain from it. Is it a brochure that is supposed to be more promotional rather than being informative? Understanding your clients and their customers (who they are targeting to) will actually help you to design a brochure that will appeal to them more compared to one that is designed without any sort of insight.
- Keep in check your fontsDespite what some designers might believe, excessive use of fonts will not add appeal to the brochure rather will do just the opposite of that. Therefore, limit the number of fonts that you use and even though you might be tempted to try the really decorative ones, ensure that it complements the purpose of the brochure as well as the target audience.
- Paper stock selectionit’s a good idea to ask your client about the type of paper they want to use for their brochure. Getting an idea of the look they want along with the size of the paper (apart from the standard A4) they want to use, will help you to choose the right paper stock before you begin designing.
- Getting that copy –rightSee most designers (and people) feel that a brochure should just look good – but that’s not it. A brochure that contains interesting copy will be far more appealing to the person reading the brochure than boring statements and facts.
- Create an impressionLet’s face it, something that looks good naturally appeals to people and this concept applies to a brochure’s design as well. A good brochure is one that appeals to the reader which does not mean that you should not pay attention to the copy and other factors, but it should look good so that the reader would want to read it.
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