Created in the year 2016, TikTok is one of the newest social media platforms on the Internet, however it is also one of the that has grown the most, revolutionizing the way of watching audiovisual content around the world through its short videos in vertical format.
TikTok has skyrocketed in popularity in recent years and has become one of the most successful social networks among younger users real comments for tiktok, but as the platform continues to grow, the user base now also includes millions of people from other demographic groups, including Millennials or Generation Z.
This combination of video platform and social network is not only an ideal medium to publish creative and original content or showcase one’s talent, but also a good place to develop a brand image, becoming an influencer or promoting a company’s products and services to a global audience.
Getting followers on TikTok can, on the other hand, be a complex and overwhelming task at times, particularly when we start on the social network and still barely have any views on our videos.
In this article we are going to see detailed information about how to get followers on Tik Tok, as well as their importance. To do this, we show you several tricks and tips to achieve your goals in this application, with different growth methods and strategies that will help us increase the number of followers on Tik Tok quickly and easily.
Why increase Tik Tok followers?
The popularity of Tik Tok began to grow thanks to its funny videos, the famous challenges, and the ease of sharing this content via mobile. Thousands of short videos recorded vertically and published on TikTok have gone viral on the Internet, and the success of the platform has also made it an excellent tool to promote marketing content, a factor that all types of users, including brands, take advantage of. , companies, businesses and influencers.
The truth is that success on Tik Tok or any other social network is measured by the statistics we get on our profile. Therefore, if we want to have a wide presence and visibility in the application, it is essential to get followers on Tik Tok, since this will have a direct relationship with the participation rate in the videos we publish. A greater number of followers will also lead us to obtain more likes, more views on the videos and more comments, building a strong and loyal community in the process.
In other words, the larger our audience, the better we will capture user attention for our brand or Tik Tok profile, thus improving brand image, boosting sales and creating lasting relationships with our target audience.
On the other hand, the most popular accounts that achieve the greatest number of followers, visits, comments and likes on their videos are much more likely to be recommended by the TikTok algorithm to other users, making it easier for many more people to discover our channel and start following us.
Who needs to increase Tik Tok followers?
TikTok initially began to succeed among the younger audience, perfectly adapted to new technologies and accustomed to the daily use of a mobile phone. But the target demographic for this app has expanded considerably in recent years.
It is not surprising, therefore, that all types of profiles on the platform are currently looking for how to get followers on TikTok, since the visibility provided by this social network is enormous. Among the most common are:
- Content creators
- Artists
- Famous and celebrities
- Blog owners
- Influencers
- Brands
- Users who have been on the platform for a short time
- Companies and businesses
9 tips to increase your audience on Tik Tok
Consistency, originality and quality content are usually the key elements of success on any social network, however, each platform is also defined with its own characteristics that we must take into account. We are going to see in detail a series of tricks and tips on how to get followers on TikTok quickly and effectively.
Define your profile
When we create an account on TikTok, the first step should be to create a good username and define our profile well, so that our potential audience is clear about what type of content they can expect from us.
We can create a more generic profile where we can publish videos on different topics; or focus on a specific market niche and become experts in the field, so that users use our channel and our videos as a source of reference.
Whatever our choice, the important thing for our profile to have a hook is to place a good description in the biography with information that defines us perfectly. The space available for the biography on TikTok is limited, so we must look for a short but concise phrase that is attractive (a motivational quote or phrase can be a good idea).
We must also be careful with the profile image or video that we use, since it is the first thing that the potential audience will see when they visit our account and want to know more about us.
Be an active Tik Tok user
As we gain new followers on TikTok, our audience will expect to hear from us from time to time. In order to build a loyal community that participates in the videos that we upload to the application, we must be constant and publish new content regularly.
Sometimes it can be difficult to create completely original content, since it will require a creative effort on our part, but if we cannot upload any new posts to the application, a good alternative is to reuse old videos that can still be interesting for our followers and that perhaps they were overlooked at the time.
Use hashtags on Tik Tok
Hashtags or tags are very popular tools on most social media platforms, they already serve to make it easier for all users to find content. The use of hashtags can considerably help you increase your audience and gain followers on TikTok, especially if we combine branded hashtags with the hashtags that are trending at that moment . A strategy that is usually very well received by the application’s algorithm, giving you greater visibility.
A hashtag for brands is a great way to get TikTok users to interact with your brand by sharing that hashtag that makes you unique and defines you. You want it to be a word or short phrase that inspires people to get involved and participate in the conversations you start on TikTok by uploading your posts.
Trending hashtags are constantly changing, so to take advantage of current trends, which can get you a good number of new viewers and followers, you will need to do some testing and a little research before posting a video to find out the most used hashtags in that moment.
Using the right hashtag will help people who don’t follow you yet find your content, and if you don’t know which tags to use, you can easily find free TikTok hashtag generator tools on the Internet that will simplify this task for you.
Follow the trends on Tik Tok
As we have seen, TikTok is a place where fashion trends become very important, and can serve to drastically increase your TikTok followers if you take advantage of them correctly as they arise. At the end of the day, TikTok trends are a great way to differentiate your brand and message from competitors on popular topics and share your brand’s personality a little better.
Of course, just because something is trending doesn’t mean you have to join it. In fact, it is more advisable to be picky about the trends you join to ensure that you publish a type of content that interests your target audience.
One of the most common fashion trends on Tik Tok are challenges, challenges launched to users to do something specific. A type of video that often goes viral, skyrocketing the number of followers. Technically, these challenges are popular on any social network, but they are more successful on TikTok.
Choose your audience
The content we publish is as important as being clear about who we direct our videos to. Sometimes we want to cover too much, but you can’t please everyone all the time. To get loyal followers, it is necessary to know our audience and thus we will know better how to attract their attention.
Be specific and focus on your niche. Analyze your TikTok stats and ask yourself questions like: What do my followers like? What do they dislike? Having a clear idea of who your target audience is and who is not will help you make your content stand out and have your videos recommended to them in their profile, in the “For you” section.
Engage with your audience
In order to build a strong and loyal community on TikTok, it is essential that we interact with our followers. This may take some time, but the effort will be worth it. Respond to comments, participate in discussions (or raise them yourself), like the best comments, and try different creative ways to draw attention to your TikTok content, such as challenges.
Publish only quality content
It may seem obvious, but sometimes we try to publish content just for the sake of uploading something to the application and we do not take into account whether it is a suitable video or has sufficient quality. Although posting new videos regularly is important, as content creators, we should not neglect the quality of the content for this reason. It is preferable to publish only one video a week, but that we consider really good, than to publish several a day just for the sake of it. In the long run, these low-quality content can cause people to lose interest and stop following us.
Choose the best times to post
One of the most important factors in increasing followers on Tik Tok is making sure you publish content on the application at the best possible time, that is, when our audience is most likely to be online.
Every user profile is different, and figuring out the best time to post a video can take some time. To speed up the process, we can consult the different tools that TikTok offers us with which to analyze our traffic and thus discover the hours in which there are more active users and in which our videos get more views.
Generally speaking, the best times to launch new content on TikTok are usually in the mornings on weekdays; or in the afternoons on weekends.
Conclusion
TikTok continues to increase in popularity, so any time is a good time to make your video or content stand out from the rest. The series of tricks and tips that we have seen in this article, with all the necessary information on how to get followers on Tik Tok, will help you better guide your strategy and will lead you to increase the engagement of your audience in each post, thus building a vibrant and active community on the platform.