The main tool to build and strengthen the identity and reputation of your firm is the generation and dissemination of content in the online channel as well as the correct dissemination on social networks. Having a correct image on the Internet is simple, just limit yourself to making corporate and politically correct publications. If you decide to be “correct” it is not bad, but since you are going to dedicate your time to them, squeeze out their benefits law firm huntersville.
If you choose to be part of social media, you must generate what in this world is known as engagement , which is nothing more than generating a relationship between your office and users . You must be clear that your followers, that is, those users who follow your office on the different social profiles, want you to contribute to them, to be relevant, to give them valuable information.
Content is key in the online channel. Differentiation is essential, if you limit yourself to disseminating corporate content or pure content related to advocacy day after day without going out of the ordinary, from what everyone does, you will NOT be able to improve your brand identity , you will simply be “correct.”
Tips to increase the popularity of your office on social networks:
- Differentiate yourself from the rest through relevant content. Investigate lines of content that are consistent with your corporate identity but that make a difference and go out of the ordinary. You will make your popularity on the networks grow exponentially.
- Become obsessed with what your audience wants to hear. Variety of content based on the interests of your followers. Go beyond purely legal or corporate content and you will stand out from your competition.
- Audiovisual content. Use YouTube for your office and essential social networks for lawyers. This way your content will be simple, entertaining and you will encourage share, that is, it will be shared more.
- Integrate your workers in the networks, show your best image, disseminate online volunteering actions of your employees or non-profit projects, corporate social responsibility such as a company career.
- Don’t be one more, even if you talk about the same things as your competition, go further, tell it in a different way. Be creative. Find your followers’ needs and satisfy them.
Remember that presence on networks is essential . Even if you decide not to be present, you can be talked about within them . They can speak well or they can speak badly. If you make the decision not to be in them, at least evaluate your reputation on social media to avoid damage to the reputation of your firm.