18 Key YouTube Analytics Metrics

In YouTube Analytics, there are a variety of key metrics to understand the performance of your videos and channel:

1. Views: Total number of times your videos have been viewed comments go.
2. Viewing time: The amount of time viewers have spent watching your videos.
3. Subscribers: The number of subscribers gained or lost in a period.
4. Audience retention rate: Percentage of a video viewed by viewers on average.
5. Traffic sources: Where viewers come from (search, recommendations, other channels).
6. Impressions and CTR: That is, how many times your thumbnails were displayed and what percentage of those impressions led to a click.
7. Engagement: Includes likes, dislikes, comments and shares.
8. Top Videos by Views: Organize your most popular videos in terms of views.
9. Audience Demographics: Age, gender, geographic location and other demographic data of your viewers.
10. Average viewing duration: Average time viewers spend watching each video.
11. Percentage of views from mobile devices: Percentage of your views come from mobile devices versus computers.
12. Cards and annotations: Performance of interactive cards and annotations in your videos.
13. YouTube Watch Pages: Where on YouTube your videos are being watched (homepage, channel, other).
14. Playlist performance: How playlists contribute to your views and watch time.
15. External sources: How many views come from websites and apps outside of YouTube.
16. Revenue generated (for monetized channels): How much money you are earning from your videos.
17. Peak Live Viewers (for live streams): The maximum number of viewers at any given time during a live stream.
18. Real time activity: Real-time activity in your videos during the last 48 hours.